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BUS 319 - Small Business Development

Developing Your Small Business Plan

In BUS 319 you have been asked to create a business plan.  As you know, your business plan is a road map to creating a successful business.  This Libguide is a road map to resources that will help you create a successful business plan.

This outline, as provided by your instructor, identifys the elements you need to include in your business plan. 

  1. Name
  2. Location
  3. Corporate Structure (Legal)
  4. Mission Statement
  5. Vision Statement
  6. Value or Responsibility Statement
  7. Business Narrative
  8. Business Structure, Style, Local, Location, Licensing, etc.
  9. Organization, Roles and Responsibilities, Chart, Personnel, Bios
  10. Competition, Direct and Indirect.  Who are they?  What sets you apart?
  11. Marketing Plan & Promotional Plan
  12. Financials: Budgets, Expense, Revenue, Cash Flow
  13. Funding
  14. Support Materials, Research Info

 You will find pertinent resources to help you complete the sections highlighted in orange, below.

9. Organizational Structure - Roles and Responsibilites

How is your business organized?  Who will you employ and what will their roles be?


Organization and Mangement (U.S. Small Business Administration)

10a. Finding Your Competition

Who is your competition, both direct and inderect?  Here is are some guides to help you find the answer.


Check out the Business Research Resources Guide for a step by step introduction to industry and business research.

The James J Hill Reference Library has created two great guides to help you research both your industry and specific businesses:

10b. Performing Market Research

Identify your target market and determine market opportunities.

The James J. Hill Research Library has created a guide identifying resources to help you conduct market research:

11. Marketing & Promotional Plans

  • Entrepeneur’s How to Create a Marketing Plan  
    Entrepreneur’s Marketing Plan How-To consists of three articles, How to Create a Marketing Plan, Researching Your Market, and The Ingredients of a Marketing Plan. These articles walk a user through the process of developing a marketing plan by clearly explaining the steps and providing examples of components of the plan.
  • KnowThis.com
    This web site is a smorgasbord of information about marketing, including information on conducting market research, promotion, using technology, and more.

12. Business Financials

How are you going to fund your small business?


Understand the Basics of Financing (U.S. Small Business Administration)

  • Borrowing Money
  • Using Business vs. Personal Finances
  • Estimating Startup Costs
  • Financial Statements
  • Businesses Eligible & Ineligible For SBA Assistance